Learn to run ads, create with AI and turn online interest into meaningful enquiries.
Maybe you want your first marketing job. Maybe you want more options beyond your current role. Or perhaps you have a good business and want more of the right people to discover it.
At Kalp Shah Digital Classes, we bring digital marketing and AI into one practical course. Learn how to research customers, create useful content, build websites, plan campaigns and understand what is working.
A useful video, a clear website and a well-planned campaign can work together. Learn how to connect them around a customer’s needs.
See what you will learnA useful video can introduce a business. An ad can bring an interested visitor to its website. A clear page can help that visitor take the next step. You learn how these pieces work together, so your marketing has a purpose.
Learn to turn an idea into an ad, article, image or video. Practise giving useful instructions, checking the output and improving it for a particular audience. The aim is to save time while keeping the work accurate and relevant.
Develop campaign plans, content samples and website concepts that help you discuss your skills with an employer, client or business partner. Understand why you made each choice and what you would measure next.
Learn the difference between views, clicks, enquiries and actual customers. Ask better questions about campaign performance and make decisions using more than a report full of likes.
Choose the section that sounds like you.
When an interviewer asks, “What can you do?”, it helps to have work you can explain. Learn how a campaign is planned, how content supports a business and how AI fits into the process.
Practise ad ideas, social content, SEO improvements and landing pages. Use these samples to start building a portfolio and explore entry-level roles in digital marketing, paid advertising, SEO or content creation.
You can also explore freelance projects as your skills develop. Your progress will depend on the quality of your work, practice and ability to communicate with clients.
Explore each topic to see how digital marketing and AI work together in everyday business.
Plan the message. Create the content. Review the result. Learn the thinking behind each step.
Learn performance marketing: advertising designed around an action such as an enquiry, booking or purchase. Understand customer research, keywords, audiences, ad messages, budgets and landing pages. Learn how to review lead quality and campaign results, so you can identify what needs improving.
Learn to plan useful content for Instagram, Facebook, LinkedIn and YouTube. Develop content calendars, captions, visual ideas and clear invitations to enquire. Understand how educational posts, product demonstrations and customer questions can support a business over time.
Use AI to research ideas and draft ad copy, website content, articles, product descriptions and video scripts. Learn to add your own experience and examples, check facts and edit the language so it sounds natural and fits the business.
Learn to write visual briefs and prompts for campaign images, social posts, product concepts and supporting graphics. Practise maintaining a consistent brand style and checking the finished image against the real product or service it represents.
Turn a written idea into a visual sequence. Learn prompting, scene planning, image-to-video workflows and editing for promotional videos and explainers. Understand how to review generated footage for consistency, accuracy and suitability before publishing it.
Create Instagram Reels, Facebook Reels, YouTube Shorts and longer informative YouTube videos. Learn hooks, scripts, shot planning, captions, thumbnails and editing. Practise turning a customer question into a useful video and adapting one topic for different formats.
Learn to plan product photographs, product demonstrations and photography or videography of shops, offices, factories and other business premises. Understand framing, lighting, shot lists and editing so viewers can see what the business actually offers. Use real footage and AI visuals appropriately.
Learn search engine optimisation, including search intent, keyword research, page structure, internal links and technical basics. Understand E-E-A-T: experience, expertise, authoritativeness and trustworthiness.
Study Google's official guidance for AI Overviews and AI Mode, including its AI optimisation guide. Learn how helpful original content and sound SEO foundations support eligibility and visibility. Google's guidance does not offer a guaranteed ranking formula or special shortcut into AI results.
Read Google’s official AI search guidanceLearn to turn a business requirement into a website, landing page or simple app prototype with AI assistance. Plan the pages, write clear content and design enquiry forms. Check the mobile experience and test whether the features work. Understand what needs further testing or specialist help before a public launch.
Learn how to design AI voice agents for routine business enquiries, such as answering common questions and collecting basic enquiry details. Practise conversation flows, testing and handover to a person when a question needs judgement. Understand appropriate disclosure and careful handling of customer information.
Learn profile creation, verification steps and ongoing maintenance: business details, categories, hours, services, photographs and updates.
Practise timely, thoughtful replies to positive and negative reviews. Learn how to invite real customers to leave honest feedback without incentives or selectively asking only happy customers. Understand Google's local ranking guidance and the role of relevance, distance and prominence. Helpful replies support customer trust; they do not guarantee a higher ranking.
Read Google’s local ranking guidance
Learn detailed international buyer research for a particular product and market, then use it to shape useful content and relevant enquiries.
The same marketing foundations can be adapted to different businesses. The message, audience and follow-up need to fit the buying decision.
explain the project, answer buyer questions and plan enquiries around site visits.
communicate course outcomes, answer parent or learner questions and encourage relevant admission enquiries.
present accurate service information, improve local discoverability and help people find appointment details, with attention to advertising rules and patient privacy.
combine product and market research with technical content and qualified business enquiries.
use product demonstrations, useful content and local visibility to support enquiries and visits.
Your interests and practical work can help you choose a direction:
support campaigns, website updates, content and reporting.
develop towards work with Google Ads, Meta Ads or LinkedIn Ads.
improve website content and manage Google Business Profiles.
plan posts, write scripts and produce useful visual content.
develop image and video workflows for marketing teams or clients.
start with a clearly defined service and expand as your experience grows.
apply the skills within your own business or a family business.
Employment and income depend on practice, portfolio quality, experience and opportunities. We focus on teaching the skills you can build on.
Let’s connect it to the course.
We teach digital marketing and AI and also provide marketing services to businesses. That gives our teaching a practical focus: understand the customer's problem, create something useful, measure the response and decide what to improve.
Bring your career goal or business question into your course enquiry. We can discuss how the topics relate to what you want to do.
Classroom learning in Ahmedabad or live online learning. Discuss the daily timing and choose a batch that fits your routine.
Make time for practice.
Plan for two hours of classes every day, plus time to repeat and apply the work.
Ask about available class timings and any tools, subscriptions or advertising costs relevant to your practice before enrolling.
Message us to confirm the class timing before your visit.
Plan My VisitYou can ask anything else directly on WhatsApp.
Ask a QuestionYes. Tell us about your background and comfort with computers. We can discuss the starting level, practice requirements and how the course fits your goal.
It combines both. You learn how to research an audience, communicate an offer and measure marketing activity, alongside AI workflows for content, images, videos, websites, app prototypes and agents.
The topics can help you build practical work samples and explore marketing roles. A useful portfolio also needs your own practice and the ability to explain your decisions. A job or placement is not guaranteed.
Yes. You can apply the learning to your audience research, content, advertising, website and local presence. You can also use it to evaluate reports and work more effectively with a team or agency.
Yes. We teach product-specific research for a selected market, including identifying relevant buyer types and evaluating potential leads. Research supports prospecting; an enquiry still needs verification and commercial follow-up.
Many marketing and AI content tasks do not require programming. Websites, app prototypes and agents involve different levels of complexity. Tell us what you want to build so we can explain the starting level and technical scope.
Ask us about the available batch timings. Plan for two hours of daily classes and additional practice so you can judge whether the commitment fits your routine.
Please ask for the current fee inclusions before enrolling. Paid AI credits, software subscriptions, hosting, domains or advertising spend may add costs depending on the tools and practice you choose.
You share your contact details and preferred learning format. Our team can contact you about the syllabus, batches and your questions. Submitting an enquiry does not enrol you or require a course payment.
Whether you are preparing for interviews, growing a business or returning to work, start by understanding what you will learn and the time you will need.
No course payment is required to submit an enquiry.
Plan My Visit